Small Business Coaches Make Business Transition Planning Possible

Wayne Messick asked:




Experts say there are four distinct phases in the life of a business. Transition planning then is the process of getting from one phase to the next as effectively and as efficiently as possible. Isn’t this where small business coaches come in?

The Start Up Phase:

This is when companies are just getting up and running. This is when every action, from ordering business cards to selecting an Internet provider, and on and on are being done for the first time. This is also when the initial business strategies are being developed and implemented.

It’s at this point when any mistake may be the one that dooms the enterprise before it even gets off the ground. What did your small business coach experience in their previous life (before becoming a small business coach) or from their other start up clients that gives them special insights when working with people during the early days of their business?

The Survivor Phase:

The survivors are those businesses that have escaped the failure common to the vast majority of entrepreneurs and their start up companies. They have beaten the odds, from having to worry about paying their suppliers on time to a company that is looking for more and better employees, new equipment instead of the junk they started with, and they are beginning to consider themselves a real business in need of an actual professional management team.

The Coasting Phase:

Since virtually all companies are owned by a single individual or a small group of them, and since the owners are most likely to be about the same age – and going through the same changes as one another, at some point they are likely to hit a “flat spot” in their developmental process.

That’s because they are making money doing what they’ve already figured out how to do and there are no challenges worth risking it all for. Also they have not started thinking about what is going to happen to the company when they step down, because it is too painful to contemplate alone.

Small business coaches do most of their coaching with business owners in this phase. This is the time when business owners know they should be doing something, they just don’t know what. Don’t you think this is an area where you can add value to the equation?

The Exit Phase:

During the next 10 or so years we’ll see the largest transition of wealth and management in history. The post WWII boom, not only in the United States but globally – companies were founded in the late 1940′ through the mid 1950′s in record numbers. The successful ones – the ones who outlasted their initial mistakes, their competitors, and in most cases survived into the second generation are now passing the torch to those who follow them.

Every business is where it is now because of where it was 10, 20, 30 or more years ago. The organization’s history determines where it is today and where it will be in the future. Understanding that history is a key steps toward successful business planning because it gives everyone a sense of how you got where you are now.

Small business coaches who focus, during their initial intake interview, on simply trying to understand where the organization and its people are right now are missing the most important information that will be necessary to truly understand the unfolding future of the company.

Small business coaches whose insights come from their willingness to invest their time learning the company’s “story” – how the company got to where it is from where it started will be superior to anything they are likely to hear from anyone else.

Business coaches will ask you just who do you think is going to run the place in the future? The training, experience, and abilities of the successors will generation managers are crucial factors in transition planning. Small business coaches help you recognize whether your next generation people are being properly prepared to take on the business in the future or not. Small business coaches help business owners develop their next generation managers.

The most commonly recognized components of business planning are the technical ones. How the company is organized and what are the latest strategies to maximize the organization’s value, reduce taxes, and many other things. Small business coaches are not selling anything, not selling specific solutions or products, have no financial stake in the products or services you buy and are not scrambling around trying to protect their past advice.

However small business coaches who have extensive experience in your industry may understand more about the planning possibilities than their existing advisors. This puts them in a position to work well with your existing advisors, help you recognize when it’s time to look for new advisors, and coordinate the activities of their advisors – so they always work with your goals and objectives.

Small business coaches who are integrated into the life of the business become vital cogs in the never ending transition process. They will help you see how farm you’ve come. Their questioning skills are put to use uncovering what you and your employees want to achieve. And they’ll help you pick up on the challenges, possibilities, and concerns that are along the way.

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Manage Your Small Business For Profit, Not For Market Share

Peter L Mitchell asked:




There is a huge misconception in business that the way to get higher profits is to market strongly, increase customer numbers and gain a greater market share. For years there has been a very strong message that the way to increase profits is to grab a larger slice of the market. As a result, this has filtered through to the small business managers who have aligned their businesses gain more customers and get a bigger market share.

This has created a situation where small business managers devote all their attention to gaining more customers, promoting your business to gain a large market share sometimes had a considerable cost. Regrettably, this is the wrong approach. There is enough evidence around the world to show that businesses who have learned how to direct their efforts into improving their revenue quality rather than selling greater volumes are much, much more profitable.

For many years now, the gurus have been urging small business managers to use a variety of strategies and techniques to increase their market share as a way of making more profit. Whenever a small business lets market share or sales volume guide their action then they will never reach their earnings potential. The evidence is clear. Firstly, focus on profit.

The logic is frighteningly simple. If your business produces 8% net profit from revenue increasing revenue is still going to produce 8% net profit. Unfortunately the cost of increasing revenue is normally out of proportion to the increased profit and this shows as a decrease in net profit as a percentage of turnover. The cost of acquiring new customers is six times more than the cost of increasing sales to existing customers. Where is the sense in this?

The obvious strategy is to increase the profit from existing activities to its highest level so that there are some options. Your efforts should be on increasing net profit rather than increasing market share because of the cost. Once you are making the maximum net profit from your existing customers, you are in a strong position. You can then use your judgement to work out the return on investment for increasing market share or broadening the customer base.

For the small business owner this is a no-brainer. Focus on making the maximum amount of profit before you even consider broadening your customer base or increasing your market share. The cost of increasing market share or broadening your customer base is much higher than most people believe. If they did the math they would soon see that making the maximum amount of profit is the smartest move.

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Small Business Know-How – Financing and Business Solutions

Looking for small business financing usually refers to small business owners searching for sources of funding. Commercial banks, credit unions, the Small Business Administration (SBA), and independent financial companies are the most common providers for these business funding. However, there are other means of finding capital for start-up and operating expenses.

Before looking for small business financing, it’s important to have a well-written business plan that outlines the purpose and goals of the business. Several companies and websites allow owners to access step-by-step guides for writing an effective plan.

When looking for this type financing, many business owners look to private investors. These individuals contribute significant amounts of money in exchange for a portion of a business’s profits. Some investors may also want to have input on financial decisions made for the business. Most private investors provide equity, not debt, meaning that the contributed funds do not have to be repaid. However, it’s best to make sure a business owner understand the terms set out by an investor, in case he or she is only willing to provide debt.

Another option when looking for small business financing is to form a partnership. A partnership means two or more people become the owners of a business. While it does mean that profits will have to be split evenly, a partnership also distributes debt and liabilities to all owners, compared to a sole proprietorship where one person is responsible for the business.

Small business solutions refer to the variety of services and products a business can use to improve its management and productivity. These solutions can help solve accounting, production, and personnel issues, usually at a cost. The more extensive and complex a solution, the more costly it can be. However, the price paid for a product or service to improve a business can pay for itself in the long run.

One of the most common types of small business solutions is accounting applications, or software. Many software and computer companies manufacture effective accounting applications that enable a business to easily input, edit, and manage financial information. Business can purchase software to track customer accounts, bills, and payroll. Accounting software can be purchased to track single accounts, such as debt, or to track all of a business’s financial activity.

Other small business solutions include agencies organized to assist these businesses in every aspect. Typical services include up-to-date business news, loan and debt counseling and information on taxes and business laws. They may also offer advice how to manage employees, increase profitability, reach a larger customer database, and secure real estate. Their glossaries and frequently asked questions sections can help small business owners find answers to the most common problems. Many states and large cities have these organizations, so business owners should find out if one is available in their area.

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